The NBA world was stunned when Luka Dončić was traded to the Los Angeles Lakers, a move that immediately sent shockwaves through the trading card market. Once one of the hottest names in sports cards, Dončić’s values had cooled in recent years, but this blockbuster deal has reignited interest. The question now is: Where do his card prices go from here?
Dončić was a fan favorite among collectors during the pandemic-era sports card boom. After his NBA debut in 2018-19, his meteoric rise as one of the league’s most dynamic young stars led to skyrocketing card values.
However, as the overall card market cooled, so did Luka’s prices. His lack of MVP awards or an NBA championship kept his long-term hype from sustaining, causing many of his key rookie cards to decline significantly from their peak values.
The downturn in Luka’s card values mirrored his team’s performance. While he briefly saw an uptick in June 2023 after leading the Dallas Mavericks to the NBA Finals and finishing third in MVP voting, the excitement faded after the Boston Celtics dominated Dallas in the Finals.
Entering the 2024-25 season, the Mavericks were struggling around .500, and Dončić was dealing with injuries that sidelined him since Christmas Day. This set the stage for what many expected to be a quiet year for his trading card market—until everything changed with the shocking trade to Los Angeles.
Late on Saturday night, the blockbuster deal sent Dončić to one of the most popular franchises in NBA history, immediately sparking a buying frenzy for his cards.
Luka Dončić’s move to Los Angeles brings him into the brightest media spotlight in the NBA. The Lakers are a brand unlike any other, with global reach and an extensive collector base. Historically, stars who join the Lakers see long-term gains in their card values, especially if they win a championship.
The Luka Dončić trade to the Lakers has injected new life into his trading card market, with values surging practically overnight. While his cards have a long way to go to return to their all-time highs, this move puts him in prime position for long-term value appreciation—if he can bring a championship to L.A..
For now, collectors and investors alike will be watching closely, as Dončić’s next chapter with the Lakers unfolds on the court—and in the hobby.