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Whatnot, a popular live streaming platform renowned for its quick-paced auctions, often as brief as five seconds, is expanding its auction formats to accommodate longer durations. The platform now enables sellers to list items for up to seven days, a significant extension compared to its traditional, rapid auction style. This change is designed to better suit the sale of high-value, single cards, both modern and vintage, allowing sellers more flexibility and exposure for premium items.
In addition to the extended listing duration, sellers have the opportunity to pin these longer auctions within their live shows. This feature allows them to promote their high-value items multiple times during the broadcast, increasing visibility and engagement with potential buyers. The new format aims to enhance the auction experience by providing more time for bidding and deeper interaction between sellers and their audience.
This strategic move by Whatnot is expected to attract more collectors and sellers looking to buy or sell unique and higher-priced items, potentially increasing the platform's user base and activity. The extended auction format addresses the needs of sellers who prefer a more traditional auction duration while leveraging the dynamic and interactive nature of live streaming.
