News

Tim Hortons' latest "Greatest Duos" hockey card promotion, developed in partnership with Upper Deck, has quickly become the talk of the nation, especially with the inclusion of highly sought-after Connor Bedard rookie cards. The frenzy began early Monday morning and by late afternoon, numerous Tim Hortons locations across Canada reported that they had sold out of their initial stock of packs. This marks the first time in the history of Tim Hortons' long-running hockey card promotions that packs have sold out on the launch day.

The excitement isn't just about the rookie cards; the "Greatest Duos" collection itself is quite unique. Each pack contains three cards, with potential inserts like "Linked by Numbers," "Family Foundation," and the high-tech "Rink Rivals" cards, among others. Some of the most anticipated cards are the "Bounded by Honour" inserts, featuring dynamic duos of past and present players who have achieved significant hockey milestones.

Collectors have also been thrilled about the chance to find one of the rare autographed cards of Sidney Crosby and Nate MacKinnon or Matthew and Brady Tkachuk. These cards add a significant draw to the promotion, with the Tkachuk brothers currently featured in national TV ads for the set.

Apart from the collectible cards, Tim Hortons is also offering exciting prizes through the "Collect to Win Golden Prize" cards found in packs. Prizes include a new Hyundai vehicle, a trip to a Montreal Canadiens game with a meet-and-greet with Nick Suzuki, and significant gift cards for Tim Hortons and Esso.

The cards are available for purchase at $1.50 each with a qualifying beverage or $1.99 without, and collectors can also purchase a special binder to house the complete set of 180 cards. This promotion has not only attracted seasoned collectors but has also ignited interest among casual fans and families, contributing to the excitement of the NHL Hockey Challenge and the upcoming Stanley Cup Playoffs.

This overwhelming response on the first day reflects the continuing popularity of hockey memorabilia in Canada, and with Tim Hortons at the forefront, the "Greatest Duos" promotion is set to be a memorable one for hockey fans across the country.