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Stephen Curry, already a legend in the world of basketball and a staple in modern hobby collections, is taking a sharp turn off the hardwood and into the world of collectible stickers—by teaming up with Gary Vaynerchuk’s VeeFriends. The launch of the new Super Stickers Manga Series marks a unique blend of pop art, sports culture, and digital-age collectibles.
The Super Stickers Manga Series is the first of its kind from VeeFriends: a collectible sticker product that features Curry alongside one of VeeFriends’ flagship characters, Competitive Clown. Reimagined in manga style, Curry appears on a holographic sticker that feels more like a mini pop-art trading card than a childhood sticker sheet. It’s loud, it’s shiny, and it might just be a sign of where collectibles are heading next.
What makes this drop notable is that it’s the first time a real-world figure has been added to the VeeFriends lineup, previously populated by characters like Accountable Ant and Empathy Elephant. Curry’s presence opens the door to more athlete and celebrity crossovers—a sign that VeeFriends is thinking bigger than just quirky characters.
Originally born as an NFT project in 2021, VeeFriends has since crossed over into physical collectibles with surprising success. From plush toys at Macy’s to trading card collabs with Topps Chrome, the brand has steadily carved a lane in the tangible world. This latest release takes things a step further, using Curry’s mainstream star power to anchor a set that includes 54 total characters.
It’s a move that’s very on-brand for both Curry and Gary Vee. Both are known not just for what they do in their primary fields—basketball and business—but for how they expand their influence across media, branding, and collectibles.
Collectors who’ve been following Curry’s hobby footprint know this isn’t his first foray into high-end cardboard. From his 2009 Panini rookie autographs to current-day limited parallels, Curry’s cards have long been grails. Some have crossed the six-figure mark in top condition, and his memorabilia consistently ranks among the most sought-after in the game.
But appearing as a holographic sticker in a manga crossover? That’s a new twist.
The VeeFriends Super Stickers Manga Series includes rare inserts, and Curry's sticker is poised to be the top chase for collectors. Given VeeFriends' reputation for combining digital aesthetics with physical scarcity, expect secondary market demand to mirror the energy we've seen around their past collaborations.
Curry’s cameo here isn’t just a one-off gimmick—it might be a sign of what’s next. Hybrid collectibles that mix lifestyle branding, IP crossovers, and Web3 roots are starting to gain traction. Whether it’s NFTs, sticker packs, or high-end foil trading cards, the lines are blurring.
This partnership also hints that VeeFriends is evolving from an NFT curiosity into a pop-culture collectible brand with staying power—and Curry, with his business acumen and cultural appeal, is the perfect bridge.
The Stephen Curry x VeeFriends collaboration is more than just a sticker. It’s a case study in modern collecting: where culture, nostalgia, and digital-born brands collide. For collectors, it’s a chase piece. For VeeFriends, it’s a flex. And for Curry? Just another splash from deep.
Whether you’re sleeving slabs or stacking stickers, it’s clear: Steph Curry is still finding new ways to leave a mark on the hobby.
