Memory Lane’s first major event of the year proved to be a resounding success, with the Winter Rarities Auction surpassing $7.1 million in total sales. The auction showcased some of the most sought-after vintage sports cards and memorabilia, drawing strong bidding activity from collectors around the globe.
Babe Ruth cards dominated the auction, with three 1933 Goudey cards graded PSA NM/MT 8 combining to sell for nearly $700,000. The standout was the #149 card featuring a red background, which fetched an impressive $316,736.
A rare advertising card from around 1920, featuring Ruth and Carl Mays and graded SGC 3, sparked a fierce bidding battle before selling for $95,860. Other Ruth highlights included a 1921 E253 Oxford Confectionery card graded PSA 5, which sold for $52,102, and a 1932 U.S. Caramel card graded PSA 6.5, which brought in $48,508.
The top non-Ruth item was a 1915 Cracker Jack #103 Joe Jackson card, graded PSA 7, which set a new record for its grade by selling for $173,794. The card was part of a set break that collectively garnered over $850,000 in sales.
Three 1952 Topps cards, each graded PSA 8, crossed the six-figure mark. An Eddie Mathews high-number card led the pack, realizing $123,484, while Jackie Robinson and Willie Mays cards also drew substantial bids.
Mickey Mantle cards continued to be a focal point for collectors. A rare 1959 Bazooka card graded PSA 6 sold for $33,586, while a complete 1959 Bazooka box featuring Mantle on the back, graded PSA 1, achieved $18,575. Four PSA 10 Bazooka Mantle cards from 1961, 1964, 1965, and 1966 collectively brought in close to $50,000.
Additional Mantle highlights included:
Hockey collectors were thrilled with the sale of a 1965-66 Topps Phil Esposito rookie card, graded PSA 10, which sold for $72,455. Football cards also commanded attention, with notable sales including:
Beyond cards, the auction featured rare memorabilia that excited bidders:
With record-breaking sales and exceptional items, Memory Lane’s Winter Rarities Auction set a high bar for 2025. Collectors eagerly await the next opportunity to acquire iconic pieces of sports history.