News

McFarlane Toys, renowned for its high-quality collectible figures, has announced a significant new licensing agreement with UFC, the leading mixed martial arts organization worldwide. This partnership is set to enhance the collectibles market with both physical and digital figures representing the UFC's diverse roster of iconic athletes.

The collaboration, facilitated by UFC’s licensing agency, IMG, aims to create 6-inch, ultra-detailed figures that capture the essence of UFC’s dynamic scenes and renowned fighters. These collectibles will be available in both physical and digital forms, catering to a broad spectrum of collectors.

Todd McFarlane, Founder and CEO of McFarlane Toys, expressed his enthusiasm about the partnership. "UFC has continuously grown to become a premier brand in the sports arena, captivating hundreds of millions of fans around the globe with its exhilarating action," said McFarlane. "It’s thrilling to now translate that excitement into high-quality, authentic-looking figures that fans can collect both physically and digitally."

Tracey Bleczinski, Senior Vice President of Global Consumer Products at UFC, also commented on the collaboration, highlighting the passionate UFC fanbase and McFarlane Toys' reputation for authenticity and craftsmanship. "UFC fans are incredibly passionate, and we are confident that McFarlane Toys will deliver a collection that meets their high expectations with uniquely crafted figures inspired by some of UFC’s top athletes," Bleczinski stated.

The eagerly awaited launch of this new line of collectibles is scheduled for fall of this year. The products will be available online and at select retailers globally, with digital products accessible for redemption at mcfarlanetoys.digital. This launch promises to offer fans a comprehensive experience, merging the tangible thrill of collectibles with the innovative realm of digital ownership.