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LeBron James & Michael Jordan Dual Auto Card Sells for $73,200 at Auction, Solidifying Its Status as a Modern Grail

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A legendary dual-autographed card featuring LeBron James and Michael Jordan has once again made waves in the hobby, commanding a massive $73,200 at ALT Auctions on February 27, 2025. The 2003 Upper Deck Legends Rookie Impressions Dual Autographs #MJLJ, graded BGS 9.5 with a perfect 10 autograph, is one of the most sought-after modern basketball cards, and its latest sale price further cements its place among the hobby’s most elite dual-signed collectibles.

A Collector’s Dream: The Ultimate Dual Autograph

Few cards in the modern era hold as much significance as this 2003 Upper Deck Legends dual auto featuring Michael Jordan and LeBron James. Jordan, widely considered the greatest player of all time, and LeBron, a generational talent who continues to redefine the game in his 21st NBA season, are the ultimate pairing on a single signed card.

Adding to its desirability is the timing of the card’s release. The 2003-04 season marked LeBron James’ rookie year, making this one of his earliest and most iconic autographed cards. The combination of two NBA legends, an early-career LeBron signature, and extreme rarity has made this card a true grail for collectors.

Scarcity Drives Market Demand

The limited population of this card in high grades has only fueled demand. According to grading reports, there are fewer than 30 graded copies across PSA and BGS, with only a handful in top condition.

  • PSA Population:

    • 4 PSA 10s
    • 7 PSA 9s
    • 1 PSA 8
  • BGS Population:

    • 1 BGS 10 (Pristine)
    • 4 BGS 9.5s (including the one just sold)
    • 8 BGS 9s
    • 1 BGS 8

With so few copies available, especially in elite grades, collectors recognize the long-term investment potential of this card, helping drive prices higher with each sale.

Explosive Market Growth Over Time

This recent $73,200 sale is just the latest in a series of dramatic price increases for this card. Looking at past sales, the appreciation over the years has been staggering:

  • February 4, 2017 (eBay – Best Offer): $6,500
  • September 23, 2017 (eBay – Buy It Now): $7,500
  • October 23, 2019 (eBay – Auction): $19,753
  • February 27, 2025 (ALT Auction): $73,200

This massive increase in value reflects both the booming sports card market and the growing influence of alternative investment platforms like ALT, which provide collectors and investors with greater access to high-end, rare collectibles.

The Future of High-End Basketball Collecting

As record-breaking card sales become more frequent, the connection between sports memorabilia and alternative investments continues to strengthen. Cards featuring generational superstars like Jordan and LeBron will always hold a special place in the market, and with only a limited number of copies available, this dual auto will remain one of the most coveted pieces in the hobby.

With interest in LeBron James and Michael Jordan as strong as ever, future sales of this card will undoubtedly attract attention—and possibly push its value even higher.