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Jalen Hurts’ Super Bowl LIX MVP performance has sent his sports card market soaring, with one of his most sought-after rookie cards reaching a new all-time high.

On January 19, 2023, a 2020 Panini Immaculate Collection 1/1 NFL Shield Auto (PSA 8/Auto 10) sold for $23,400. Fast forward to February 9, 2025—the night of Super Bowl LIX—and the same card resold for a staggering $35,000.

As one of the most expensive Jalen Hurts cards sold on Super Bowl Sunday, the question remains—is this the peak of his market, or just the beginning of something bigger?

What’s Driving the Price Surge?

Two years ago, Hurts was a talented young quarterback making his Super Bowl debut. Now, he’s a Super Bowl champion and MVP, solidifying his place among the NFL’s top-tier players. This kind of milestone often leads to immediate price spikes, but sustained growth depends on long-term collectibility and continued success.

Several factors likely contributed to this card’s 50% increase in value:

• Super Bowl wins elevate QB markets – Quarterbacks with championship rings historically see long-term appreciation. Now that Hurts has his first, many investors believe this could be the start of something bigger.
• MVP status boosts collectibility – Winning Super Bowl MVP places Hurts in an elite group of players, permanently etching his name into NFL history and increasing demand among collectors.
• Strong sports card market conditions – Despite fluctuations, high-end sports cards remain strong investments, with modern stars like Hurts continuing to attract long-term investors.

Is This Jalen Hurts’ Market Ceiling?

The big question: Does this $35,000 sale represent the peak, or is there still room to grow?

A look at elite quarterback card markets provides some perspective:

• Patrick Mahomes – His top rookie patch autos have exceeded $100K+, particularly after his second Super Bowl victory.
• Tom Brady – The GOAT’s most iconic rookie cards regularly command seven figures, thanks to his seven championships and unmatched legacy.

For Hurts to see continued price increases, he will need to sustain elite performance, secure multiple deep playoff runs, and build a Hall of Fame-worthy career.

Buy, Hold, or Sell?

With the NFL offseason approaching, sports card values typically experience a cooldown. So what’s the best move for collectors and investors right now?

• BUY – If you believe Hurts has multiple rings in his future, now might be the best entry point before another value surge.
• SELL – Investors looking to cash in on the Super Bowl hype may see this as an opportunity to take profits before the market dips.
• HOLD – Those betting on Hurts’ long-term legacy will likely wait for more success and another ring to drive values even higher.

Final Thoughts

High-end 1/1 rookie cards like Hurts’ NFL Shield Auto don’t change hands often, making long-term market trends difficult to predict. The next big test for Hurts’ card market will be whether demand holds through the offseason or if it dips before the 2025 season begins.

With a Super Bowl ring and MVP trophy now in hand, Hurts’ market is stronger than ever—but whether this $35,000 sale is just a milestone or the peak remains to be seen.