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In a strategic move to maintain its connection with fans and collectors, Formula 1 has renewed its exclusive trading card and sticker agreement with Topps, a subsidiary of Fanatics. This multi-year deal reaffirms Topps' status as the official trading card licensee for the esteemed international racing series, a position it has held since 2020.
Under this renewed partnership, Topps will continue its production of trading card and sticker collections that feature drivers from the Formula 1, Formula 2, and Formula 3 series. The collaboration also includes Topps' participation in several 2024 FIA Formula One World Championship Grands Prix events, starting with the Austrian Grand Prix. Attendees at these events can look forward to obtaining exclusive trading cards.
Emily Prazer, Formula 1's Chief Commercial Officer, and Kelvin Smith, Senior Vice President of Global Licensing and Partner Development at Fanatics Collectibles, both celebrated the renewal. They highlighted the partnership's role in engaging a broader audience and bringing fans closer to their favorite drivers and teams through unique collectibles. This agreement aims to further enhance the fan experience by introducing special products and memorable programs, although the exact length of the deal remains unspecified.
