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Fanatics Plants Its Flag in London With a Store That’s Built to Change the Game

Fanatics is taking its global expansion seriously—and this time, it's doing it in style. The company’s brand-new 8,647 square foot flagship store just opened on London’s iconic Regent Street, and it’s being hailed as a potential game-changer for the trading card scene across Europe.

More than just a retail space, the new location is being described as a “beacon for the hobby,” according to Simon Rosenberg, Head of Retail at Fanatics Collectibles. It's a place where collectors from across the continent—and beyond—can come together to rip packs, trade, discover rare memorabilia, and connect with a growing global community.

Not Just a Store—A Hub for Europe’s Collecting Boom

Fanatics isn’t entering this space blind. Europe’s trading card scene has been exploding in recent years, especially in the wake of the pandemic-fueled hobby resurgence. London has quickly become the epicenter, with card shows like The London Card Show drawing thousands of collectors from all over the world.

In the U.S., card shops tend to be small, independently run spots with a local flair. But Fanatics is aiming to set the bar higher with a professional, experience-driven format.

“We’re setting a precedent for what best-in-class looks like,” Rosenberg said in a recent interview with Topps Ripped. “This is a space for the international fan—whether you're into soccer, F1, football, baseball, or basketball.”

Soccer, F1, and Global Favorites Take Center Stage

With soccer and Formula One continuing to dominate the European hobby market, it’s no surprise the new store will feature extensive selections from both. But Fanatics is also bringing in North American staples like NFL, NBA, and MLB content—helping bridge the gap between global sports fans and collectors of all backgrounds.

Fanatics CEO Michael Rubin gave fans a sneak peek via Instagram earlier this week, adding fuel to the anticipation ahead of the store’s official opening this Friday. And with the massive turnout that followed Fanatics’ recent London pop-up store, expectations are sky-high.

A Full-Time, Seven-Day-a-Week Experience

Unlike convention-style card shows that pop up every few months, this new Fanatics store is built to deliver the hobby every single day. That means daily pack ripping, new releases, in-store promotions, community events, and plenty of surprises for anyone who walks through the door.

For European fans, this is more than a cool shop—it’s a sign that the hobby is being taken seriously at a global level. It’s proof that card collecting isn’t just an American pastime anymore.

The Hobby Goes Global—And London’s Leading the Way

Fanatics’ presence in London is about more than selling cards. It’s about community, accessibility, and growth. With a brand-new physical home in one of Europe’s busiest and most iconic retail districts, Fanatics is laying the groundwork for what a modern, international hobby experience should look like.

So whether you're a lifelong collector or someone who’s just getting into ripping packs—Europe’s hobby scene just got a lot more exciting. And it's only just getting started.

The Fanatics London Flagship Store is now open on Regent Street.